4-5 days
THE BETTER COFFEE CURRICULUM
The School of Percept
in-person
from $1500
Sensory and perception science, cognitive science, linguistics, cognitive and social psychology, behavioral science, communication and dialogue, marketing, and language and market power analysis.
PERCEPTON
Coffee begins in the mind. The School of Percept builds deep sensory awareness far beyond cupping scores. You will study retronasal and orthonasal smell, memory recall, and the cultural biases that distort taste perception. Together we build a personal sensory dictionary — mapping your flavor identity while exploring how language, emotion, and culture shape what we sense. You will compare and critique sensory evaluation frameworks, including The Ranking Method.
HOW IT WORKS
The School of Percept is delivered in-person over 4–5 immersive days. Sessions combine lectures, guided tastings, workshops, and hands-on practice. Much of the learning happens collectively — through group exercises, shared meals, and rituals that bring participants closer together. You build your sensory framework through experience, curiosity, and real work with others.
Sustainable €1500 · Supporter €1800
Upcoming courses
There is no course in your region right now. Email us to ask about organizing one in your area.
